Review: Puella Magi Madoka Magica

This show was recommended to me as being "better than it looks." Madoka was created by Shaft, and animation studio known for their twisted subject matter and experimental style. I decided to give the show a try- it was only 12 episodes long and Shaft's works were usually entertaining in their eccentricity. That's when I was confronted with this.

Oh dear god. I'm watching a show for toddlers. I am a creepy guy sitting in the dark watching a show about magic girls.
Main character Madoka lives in the near future, in a nearly utopian and flowery world with an art style to match. The only problem is that occasionally evil witches invade reality and it's up to Puella Magi- magic girls, to stop them. This paper thin premise is an entire genre in anime. Aimed at young girls, these stories are feel-good adventures in hope and friendship that will be familiar to anyone who's seen Sailor Moon or Card Captor Sakura. I grit my teeth, determined to survive at least the first episode. The generic set-up was built, a magical mascot character offering to grant Madoka a wish in exchange for giving her magical powers to fight witches. The mysterious anti hero Magi, the best friend's secret motivation, the main character's desire to protect her friends, all these cliches reared their tired heads. Then the witch appeared, and I suddenly began to doubt my initial reactions.

The realm that the witches inhabit is an amazing world of paper cutouts, patterns, and flashing colors that come together in to create alien, and even slightly disturbing imagery. Shaft shows it's usual surreal approach as the fight begins, with some surprisingly well animated shots that well surpass the usual "blast him with my hope ray" fights of the genre. From there, the twist continues into the plot, ending the episode without the three best friends becoming magi together, as the genre would suggest. From there, the story grows and branches out, casting doubt on the well established troupes and turning the Magical Girl story into both an inspection of itself and meditation on what it means to protect and sacrifice.

The further in you get, the more twisted things become. People die and it makes the characters sad, but it also makes them terrified, sick, selfish, sadistic, and really gives an impact to the loss of animated life. People's intentions are skewed as they all try to do the right thing. What Magi Madoka does better than most other shows is dealing with character's motivations. Each character is well defined and three-dimensional. Instead of definite right and wrong, each character does the best they can to make the world a better place. While they clash with opposite goals, its easy to sympathize with the reasoning of each, eventually leading to the depressing understanding that there is no right answer. By now the "fight for justice and love" ideal from other Magical Girl shows has been blown away, replaced by a realistic interpretation of the world. Things get worse for everyone as the series continue, the choice of whether to become a Magi and what to wish for called into question as moral issues. This was very enjoyable, as it brought up issues totally ignored by modern media; No one is actually evil, everyone is doing what they think is best.


Kalafina provides the music (they did Kara no Kyoukai too) which creates a rich and mysterious base for the madness happening on screen. Watching Shaft warp and distort the world with their animation and art is entrancing and memorable, witch battles are unique and enjoyable. The series is short and succinct, so there's no filler nonsense and each episode is important. The story and characters are well handled and deep, and the whole show provides a fascinating spin on a bland genre, as well as making you consider the way you act and how the world works. It's rare to see a concept as well realized as this. I'd call the show frustratingly good, since nearly every aspect is solid, but it still a show about pastel-colored little girls and their emotions.
I recommend Puella Magi Madoka Magica to:
Anyone who watched any Magical Girl type show as a kid.
Someone well versed in anime looking for something new.
I do not recommend it to:
Any newcomer to anime, you will be turned off by the cutesy are and won't appreciate how much in shakes up the medium.
Puella Magi Madoka Magica- 8/10

Yahoo News and the Future.

Sometimes, in the wee hours of the morning, having sufficiently wrung the internet dry of entertainment for the day, I'll be motivated by boredom to scan the Yahoo news articles that appear as I check my mail. Less stupid than the aim ones by far*, they still confound me just by their titles. I can't help clicking the ones I know will be stupid. Yes, mocking them is sort of like laughing at the neighbor kid who was kicked in the head as a horse as a child after he's fallen face first down a flight of stairs and is just laying there twitching, but... what was I talking about?

The offending article

This one details the things children born this year will never know. Concepts and objects that are being outdated, that won't exist in 15 years.

Some make sense. Travel Agents, the useless middleman to the internet. Fax machines, which I'm pretty sure are already dead, long ago replaced by faster and cheaper technology that not only doesn't require unique hardware, but gives you a digital copy to distribute in any way you see fit. Some of the other stuff on the list, however..
Books, Magazines, and Newspapers Magazines makes sense. They exist in an era where people were hired to have opinions, knowledge, and advice because this stuff was not freely available from any shmuck with a keyboard. The same tactics of the magazine at the checkout is replicated with the AIM news ticker. No one actively looks up Branjolina's latest feud. (Is this still a pop culture reference?) It has to be shoved in their face. Specialty magazines are worthless because if you're going to actively subscribe to/buy a magazine to get that info, wouldn't you just like to get it online for free? What the author doesn't take into account is the impulse. The crap mag will survive, because it is loud, interesting, and being shoved in our face. A whole world of information is on our smart phone, but the scoop on Lindsay Lohan's latest arrest is RIGHT HERE IN FRONT OF YOU IN BOLD OH MY GOD. Why waste time googling it when you can pay for the convenience of having the info right there for the long trainride home. Same with newspapers. If there is one thing growing in today's culture, it's the willingness to pay for convenience. For someone to think for you. There's too much news on the internet. You need to come across it in your every day life to be interested.

Part 2, BOOKS?! The author believes books will exist only as a novelty item. I'm all for embracing new technology, and not clinging to outdated mediums. (People who refuse to use computers are also the people who will refuse to exit their burning house) But books won't be replaced for three reasons. 1) They're a status symbol. People with shelves of books are impressive, and looking smart is by far more important in our current society than function. (read: Macintosh). 2) They're not being replaced by anything. Sure, there is the Kindle, but I'll get to that in #3. No, what I'm talking about is this: Have you ever seen a book on the internet? No. Visual Novels, graphic novels, sure. They take advantage of the computer. A book is something that requires commitment, and a long time reading them. People on the internet don't read anything. Ever. Too many distractions. The people likely to spend the time reading an actual book instead of an internet article, are the type to read an actual, physical book. There's no market for a book on the internet, since no one will want to read it there. That is part of the reason the Kindle is an independent device, you wont get distracted. You have to sit down and say "I'm going to read this book now. The other part is... 3) Who is going to write a book if you don't get paid? You can buy a book at a bookstore and you get one copy of the book. Buy it on the internet and you'll get a file (simplified) called Great_Gatsby.pdf. Then you pres Ctrl+c, then ctrl+v. Now there is a copy of that book. You continue this, laughing evily into your monitor. Now you upload one of those copies to the internet. Now everyone in the entire world can download that book for free. No one buys it, publisher doesn't get paid, author doesn't get paid, author gets no money.

Now of course, publishers would try and prevent this. Using special programs they can encode their e-books to either prevent file sharing, or delete themselves after a certain time. But do you really think that will stop pirates? Music piracy is easy for anyone who knows how. Software piracy is as well, and that's for thousand dollar program suites. Huge teams are devoted to preventing that, and it still happens. Can they get that kind of security for a book? There's also the question of the value of freely copyable objects. If our government invented a device that created food at no cost, infinitely, would it be right to charge money for that food? Publishers would have to charge money for an infinite resource. The fact is, publishers and authors NEED the physical media of a book in order to get paid. Relying on physical means is a theme we'll see again.

Paper Maps I don't know what utopia the author is living in, but maybe it's one where only people with smartphones and satnavs ever set foot in a car. Without a decent internet connection, your phone is going to be useless as a map. Not everyone can afford SatNav. Paper maps are already free, and I don't see reliable wifi along route 66 anytime in our future.

Dial up internet This was a cheap shot, article. Dial up is already dead. The only people who use it are people who don't need the internet, which is virtually no one already.

The Evening News Like I said before, people need information shoved in their face, or else they'll just go spend their time watching cat videos on youtube. I think the news will stay, since it is a video (way better than text!) that thinks for people, so they don't have to do any of their own research. Why won't this be replaced by the AIM news ticker? Because that will be full of the attention-getters like Kanye West's new affair. (Is this a real thing? I don't know!) They need a dedicated source for news that they won't have to think "I wanna see the news, better go to news.com". It will just be there, and on.

Film Cameras The article says film cameras will go extinct, as well as even digital cameras, being replaced by our phones. This is probably the stupidest thing on the list, from someone who obviously doesn't understand where all the pretty pictures they see come from. Has any important photograph ever been taken with an iPhone? Yes, for the average person who wouldn't buy a camera anyway, cameras will be replaced by your phone. There is a reason the people who take the pictures use cameras. That is why you are not a famous photographer!

One picture to a frame I'm going to skip this one. Won't happen by 2025, but will eventually so whatever.

Wires This is in second place for stupidity, only because not everyone will understand why it's initially stupid. Remember the book thing? How people would have to rely on something physical? Well ok, you're in your happy little home. Wireless computer beaming wireless movies wirelessly to your wireless tv while your wireless phone accesses your wireless webcam and lets you chat with your secretary wirelessly. Oh wait, what's that? Did your webcam just take your picture and upload it to your wireless internet? Did your computer just get a virus that wirelessly infects everything else in your house, wirelessly stealing your wireless bank info from your wireless fridge or whatever? It pornography being wirelessly beamed to your kid's TV? All because you opened that one trojan email on your laptop. Now everything in your damn house is fucked up. Physical boundaries keep that from happening. Your TV not talking to your computer does that. "That's not possible." you say. Oh yes it is. Watch this video of some guys explaining how they just hacked the PS3 to do whatever the fuck they want. Did you understand one sentence in that whole thing? That's how helpless to do anything you'll be once people start writing viruses and exploits to affect your shit wirelessly. And by god they will. People create viruses to fuck shit up, and the temptation is too great when you can buttfuck everything someone owns at once.
People say Macs don't get viruses, but that's simply not true. People don't bother writing viruses for macs because a) in the past, no one had them. And b) mac operates entirely differently from other OS's, specifically to be different. This makes it incompatible with just about anything Apple doesn't specifically convert to it's code. Now that the number of people with macs increased, however, viruses are being created. They're nowhere near as numerous as Windows targeted viruses since its still a huge pain to get past the Steve-Jobs-Seal-of-I-Have-To-Approve-of-Anything-that-Goes-on-Here, but they can be made. The same thing will happen with your wireless gadgets. The more people use them, the more people will go through the trouble of creating ways to fuck them up. Only the point of this wireless business is for everything to be compatible and talk to each other, and since mac doesn't do so well on the whole compatibility thing, you'll be using windows or linux or something that the world accepts as the general runtime language, which means it's easy to hack, which means you are royally screwed. So basically, the only thing keeping you safe is the fact that your computer is your computer, your phone your phone, and tv your tv. And if god forbid they ever become connected, you can rip that shit apart again without clicking your wifi option!

Commercials on TV Tired after writing that last one. Let's just say that people hate video ads more than anything. But people aren't nearly as invested as what they're watching on TV as what they specifically typed into the internet to watch. TV shows will bump all ads to in between shows to make you finish the show, but can't get rid of them all together. That's how they get money to make the shows in the first place, you stupid, stupid article writer.

OK I'm done ranting about this article. Hopefully next time I post it'll be my predictions of what the near future holds.

Change of Pace

The hell with reviewing animations, I have opinions about everything, and they must be imposed upon you! Time for me to review everything!